Corwell and Entrac Cycling

Conception, Philosophy, and Strategy

Corwell Int'l Corp.

The idea of building a sustainable bike parts and accessories business is not uncommon yet challenging to successfully implement in the sense that the industry is mature and markets are crowded with suppliers and branded products of all sorts. Corwell Int'l Corp., founded in 2007 in Taipei, Taiwan by an engineer who holds an MSE degree and is experienced in product development, management, and marketing, went on to embark on the 'journey' in 2011 anyway. The reasons are twofold. First of all, the founder was making cycling part of his daily routine and making work an inseparable part of life is one of the best things one could expect from life. Secondly, tapping into the clustered competitive bike parts and accessories supply base, Taiwan, and developing products that meet market requirements and customer needs should make such a business viable. And so here we are, alive and well, and a minute part of the big cycling world.

Entrac Cycling

Cycling in terms of what it means to riders redefines itself repeatedly over time. What remains unchanged is at its core - a means of primitive transportation by pedaling on a bike. Based on this notion, the name Entrac is derived by putting together en, a prefix used to form verbs that mean to cause to be something, and trac, or track with the k at the end of it removed. Created in the context of cycling, Entrac is meant to deliver the message of enabling riders to move on track more comfortably and efficiently in order for them to get the most out of cycling.

As with the other technologies that change the way people live, the advancement of bike design and manufacturing, which at least for the last decade has been driven basically by an ever alerting call for conservation of the earth, even though some cycle for personal purposes. At Corwell, we believe cycling is the best way by which one can do to contribute to a greener world while meeting personal needs. Entrac products are designed and made toward this end.

Entrac bike parts and accessories are made based on product concepts distilled from market requirements. Collaborating with our affiliated partners, we are able to supply most affordable parts and accessories that not only have the right look and feel but function ideally.